Market Entry Strategy Japan
The most common situation is that you export your products directly to Japanese OEM customers and or indirectly through distributors in Japan for some years now.
You know the market potential and want to increase your market share. However, it seems impossible to lift it from a distance. Your existing OEM customers seem to increase the volume of your products only if you would have your legal entity in Japan. New OEM customers seem to be interested but hesitate to give it a try. You feel that your market share via your distribution partner seems it has reached a limit and stagnates.
It seems that to increase further market share, a market entry with a legal entity needs careful consideration. However, an own legal entity requires investment, commitment and you would need to know the size you should start.
It is the ideal time to start your Market Entry Study. The earlier to look at Japan from a different perspective, the better.
We highly recommend starting the Market Entry Study, if
You have experience dealing with Japanese customers, direct OEM, or local distribution partners but do not have an office in Japan.
You are working to enter the market but started to get second thoughts if it is really a good idea.
You have just entered the market. However, it seems nothing works as planned.
You have no experience dealing with Japanese customers but want to start a representative office in Japan to investigate or test the market.
Note:
A legal entity is a financial commitment that requires time (particularly patience), resources, and energy. Make sure to answer these questions to your total satisfaction: "Why should we enter?" & "What result will we achieve?"
Once you decide to go for it, you need to be 100% committed.
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Our offer:
We guide and support you through the process to establish your Market Entry Strategy for Japan, ready for implementation and execution.
We give guidance to office location and include potential local risk assessments.
We bring in our knowledge and experience of 30+ years successfully working in Japan.
We offer continuous Strategic Roadmap Market Entry support during the roll-out, implementation and execution stages. Monthly and yearly plans are available.
The Market Entry Study
Result Definition: Make clear what you want to achieve - Targeted sales, profitability & time frame
Customers Location Mapping
Existing and new target customer
Identification
Hidden market forces
Competitors Location Mapping
You need to ask the WHY, WHAT & WHICH?
Management & Recruitment
Local, expatriate executive, and employees?
Infrastructure
Access, attractive, convenient, reasonable, safe
Local Company Functions
Company functions to start and add later on
Supply Chain Management
Own, third party, risk management
Legal issues
Partner selection for any local legal issues
Result outcome
Final, best, realistic & worst case for judgment
Packages, Timeframes, and Pricing:
The Strategic Roadmap pricing packages depending on the scope, volume, complexity, and timeframe.
The ENTRY STUDY Package
The focus of The ENTRY STUDY Package is to have your Strategic Roadmap Market Entry Study available within a target timeframe of 3-4 months, depending on volume and complexity. It is crucial to have all your concerns addressed before you can make your final decision.
The SUPPORT ENTRY Package
The SUPPORT ENTRY Package will give continuous guidance and support during roll-out, implementation, and execution stages. Whenever you need urgent advice, we are here to back you with our expertise. Please kindly choose from our available monthly or yearly plans.
Are you considering setting up your office in Japan?
Let us talk and discuss your requirements.