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Market Strategy Japan - The Strategic Roadmap Approach

Well, doesn't it sound familiar? 

We had the perfect strategy in place. The strategic blueprint that worked everywhere, however, the same didn't work in Japan. Why? We had to learn it the hard way. The brutal facts sounded simple but at the same time complicated:

"Japan needs to be understood!".

History keeps repeating itself. Some companies come to Japan and think they show the Japanese how the business will be done and conquer the Japanese market in no time. Then, one or two years later, they wake up to find out that their strategy didn't work. Then you have companies that complain about the business environment, complaining "that the market is closed" while not endeavor to understand and adjust to it. Then you have companies that give up and leave Japan to regret it a few years later.

Last but not least, you have successful companies which planned their market strategy very well. They learned from experience and knowledge, adjusted, absorbed the business culture, understood, and moved within the market forces. Successful companies modeled best practices. Successful companies use experienced and qualified support.

You don't have to reinvent the wheel. Secure our experience and knowledge when you create your Strategic Roadmap.

What is a Strategic Roadmap?

The Strategic Roadmap is the visualization of your strategy (your operational blueprint) for a defined period of what you need to do (execute) in your daily business activities to achieve your required results.

Why do I need a Strategic Roadmap?

The visualization of your strategy will make sure that your whole company is in alignment, in agreement, and well informed about the execution status at all times.

Now take a moment to answer the following questions for yourself:

  • Do we have a strategy?

  • Do we have a written (blueprint) strategy?

  • Who (in our company) knows about our strategy?

  • Are we executing our strategy?

  • Who is leading our strategy?

  • Do we and how often do we review our strategy?

  • Are we confident with our strategy contents?

  • Are we satisfied with the result of our strategy?

  • Do we have and what kind of KPIs, do we have in place?

  • Does our strategy contribute (positively) to growth in sales, profitability, customer focused (short, mid, long term) and the wellbeing of our employees?

  • We highly recommend our Strategic Roadmap Approach, if

  • You do not have a Strategic Roadmap yet.

  • You are not getting the results you expected.

  • You want to create a clear Strategic Roadmap for Japan as your operational blueprint.

  • You want to have a clear understanding, alignment, and agreement with all of your internal stakeholders.

  • You want to make sure that your Strategic Roadmap includes Japanese business culture-relevant components for successful execution.

  • You want to drive execution and get results as quickly as possible.

  • Note: 

    Japan is not more difficult compared to other markets as long as Japan is understood. All the stories about uniqueness, complexity, difficulties, and fear about Japan are merely the summary of Japan, NOT being understood.

  • The laws of physics also apply in Japan.

  • Our solution to your challenge:

  • We guide and support you through the process to establish your tailor-made Strategic Roadmap for Japan, ready for implementation & execution.

  • We support alignment, understanding, agreement to drive execution with all relevant departments.

  • We emphasize and familiarize all foreign stakeholders with the Japanese business components.

  • We bring in our knowledge and experience of 30+ years successfully working with Japanese customers.

  • We also offer Strategic Roadmap monthly support & quarterly status review packages. Please refer to packages, timeframes, and pricing.

  • The Strategic Roadmap Approach

    Your Operational Blueprint for Success




    Understand

  • Global trends, regional & local market trends

  • Market size, accessible & non-accessible market size

  • Competitive environment

  • Product: Technical and or cost leadership

  • Effective sales channels

  • Customer requirements

  • Engineering requirements 

  • Supply chain requirements

  • Process harmonization

  • Employee development

  • Japan Business Culture

  • Agree

  • Make sure that the Strategic Roadmap and the related KPIs are established together with all stakeholders.

  • All stakeholders must agree and be committed to execution.

  • Execute

  • All actionable items to be executed and documented within the agreed timeframe

  • Any delay, disruption by internal or external forces, to be communicated to all stakeholders.

  • Review

  • Make sure to review the Strategic Roadmap with all stakeholders every quarter.

  • Adjust & Repeat

  • Implement all adjustments as discussed and agreed during the review meeting with all stakeholders.

  • Go straight back to execution mode

  • Repeat the whole process over and over again.

  • Packages, Timeframes, and Pricing:

    The Strategic Roadmap pricing packages depending on the scope, volume, complexity, and timeframe.

    The CREATE Package

    The focus of The CREATE Package is to have your tailor-made Strategic Roadmap within a target timeframe of 3-4 months, depending on volume and complexity. You want to make sure that all parts are covered and ready for implementation.

    The ADJUST Package

    The focus of THE ADJUST Package is to have your already existing Strategic Roadmap adjusted within a target timeframe of 2-3 months, depending on volume and complexity. You want to correct and get back to execution as quickly as possible.

    The SUPPORT Package

    The SUPPORT Package is a smart way to get continuous guidance and support whenever you need it. The SUPPORT Package is the perfect solution if you had been using our CREATE or ADJUST Packages. Please kindly select from our monthly or yearly plan.

    The QUARTERLY REVIEW Package

    The QUARTERLY REVIEW Package is a great option to make sure that you get quarterly feedback on your Strategic Roadmap status. Get guidance and support every quarter. Please kindly choose from our quarterly or yearly plan.

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