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Quality Strategy Japan

Understanding complaints. How to prepare, respond, reduce, learn and even use them to drive your future growth.

Quality still seems to be the most underrated part when companies decide to enter the Japanese market.

Well, if you believe you can get away with the same level of quality you supply in your home market, you might need to reconsider. The consequence can be "The Master of Disaster"! 

Our Quality Approach is the ultimate MUST HAVE, if

  • You plan to export to Japan and want to get prepared.

  • You want to expand your business in Japan.

  • You already supply Japan but have challenges to solve your quality issues.

  • You have quality challenges and struggle to reduce them.

  • You want to know how you could use quality complaints to drive future growth.

  • Note:

    It is not a quality seminar to teach you how to use quality tools.

    We will show you, from practical experiences, how to use the power of quality to drive your sales expansion.

  • "How to prepare, How to respond, How to reduce, How to learn and How to expand?"

  • Our offer:

  • We will show you, from practical experience, how you can prepare, respond and reduce your quality challenges with Japanese customers.

  • We will show you how to learn from quality complaints and use them to drive your future growth.

  • We bring in our knowledge and experience of 30+ years successfully working in Japan.

  • We offer continuous guidance and support on Quality Handling for an on-cost. Please kindly choose from our monthly and yearly plans.

  • The Quality Approach

    Proactive and result driven




    How to prepare?

    The key is to get off to a good start. It means to have open and proactive communication with the customer on one side. However, on the other side, implement the customer's expectations within your organization.

    We will show you examples of how you can prepare your management, your organization and get off to a good start.

    How to respond?

    Deliver 100% quality, complaint-free is the target. The best practice shows that quality complaints will happen at a certain point, despite the best preparation. The good news is that this does not need to be a long-lasting damaging problem as long as you take your responsibility seriously.


    We will share with you how to show the proper response from the beginning.

    How to reduce?

    You look at the specification from the RFQ. You know that this will be a tough one to fulfill, and you choose not to react. The other case is that you try to solve one complaint and end up creating different complaints.


    We have been there and want to show you options to take an active approach to reduce potential complaints from the early stages.

    How to learn?

    We want to show you the positive takeaway from quality complaints. Get the first glance of monozukuri (building things culture) and how to learn from it.


    The ideal fact is that you implement your learnings throughout your entire production and raise your overall quality level for all customers.

    How to expand?

    It is a point which many companies, unfortunately, do not grasp or fail to understand. Many companies see a quality complaint as entirely negative. It is a fact that each quality complaint is also an opportunity. 

    We want to show you how to take advantage of quality complaints to drive your future business growth.

    Packages, Time Frames, and Pricing:

    The QUALITY DRIVE Package

    The goal of the QUALITY Package is to show how you can prepare, respond, reduce, learn and drive growth. It would be one (1) webinar block of 150 minutes. It is a closed seminar tailored for one company only to have a detailed discussion and maximize results.

    The QUALITY SUPPORT Package

    The purpose of the QUALITY SUPPORT Package is to give you the option to consult with any quality-related questions whenever you need them. We have monthly and yearly plans available. Please kindly choose the one which suits you best.

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