Understand how much competence you require for future growth. Technical sales or engineering competence on a local level in Japan?
You might be familiar with the situation when your engineers in global business units start to complain about the level of understanding of the technical salespeople in Japan. You will hear that nobody in Japan tries to answer the customer's question locally. The questions from the customer are just forwarded. It seems that the more questions answered, the more questions keep coming back. The frustration keeps accumulating over time.
You start to wonder why you could not win particular projects, the technical advantages were overwhelming, and even the price was at a similar level compared to your competitor.
Well, these examples clearly show that you need to make changes in your technical competence level in Japan.
Your products require technical explanation.
You spend too much time on technical explanations between your global engineering center and your local entity in Japan.
You lose opportunities as questions from customers take too long to be answered.
Your local technical salespeople are unable to talk to engineers from your customer on an equal knowledge level.
You struggle to win more complex, more lucrative, higher value and higher volume projects.
It is a significant challenge that most foreign companies have to go through at a certain point of time in their journey in Japan.
We support analyzing your customers' expectations.
We will show you examples of setups for different industries at different times of their journey.
We will assist you how to prepare and build up your local engineering competence over time.
We bring in our knowledge and experience of 30+ years successfully supplying products to customers in Japan.
We also offer continuous advice on Technical Competence whenever you need it. Monthly and yearly pricing plans are available.
The Technical Competence Approach
The Beginning
Mostly the start of a representative office for customer communication. Not really anyone thinks about technical competence.
Growing Up
During the build up, a few years down the road. The question pops up: What shall we do with our local technical competence?
Getting Settled
The final realization is that technical sales are not enough anymore. We need to get more solid engineering competence.
Taking the Lead
Acquisition of more complex, more lucrative, and higher volume projects requires a different approach to get one step ahead.
The focus of the INVESTIGATE Package is a webinar that shall show you at which stage you are. It will give examples and guidance to build the right engineering competence level. The webinar takes about 90 minutes and includes Q&A. It is a closed webinar only for one company to have a detailed discussion and maximize results.
The SUPPORT Package is a great way to get continuous guidance and support whenever you need it. Please kindly choose from our monthly or yearly plans.
When & how to invest in local engineering competence?
Let us talk and discuss your requirements.